September Winners & Losers — Tyson Stockton // previsible.io
Tyson Stockton
previsible.io
- Part 1 September Winners & Losers — Tyson Stockton // previsible.io
Show Notes
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02:21Google updates that took place in SeptemberThe helpful content update was rolled out on August 28th and finished roll out on September 9th. This was followed by a September core update and the final edition of product review update.
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04:19The aftermath of Googles September updatesWhile there wasnt a massive impact from the helpful content update, its likely that well see several iterations of it in the future. The September core update caused some movement in the industry but its too early to measure the full impact.
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06:29The impact of uncertainty in the financial markets on SEOBusiness Insider lost almost half of their SEO visibility this month. Theyve been declining steadily since February and lost 6% of visibility at the beginning of September.
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07:45Fluctuations in SEO visibility for financial reporting companiesCNN, CNET, and The New York Times have been in decline since the start of the year. However, CNBC saw a slight increase this month and Forbes.com made a turnaround since last year to become the current industry leader.
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10:27What's happening in the banking sectorPersonal banks experienced a slight decline in the beginning of the month but they were able to improve by the end. US Bank took a 6% decrease while Wells Fargo had an 8.6% loss for the month.
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12:11SEO developments in the new finance spaceBoth NerdWallet and Investopedia experienced substantial decreases after the May core update. Since then, Investopedia has been trending downwards whilel NerdWallet has experienced slight growth.
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13:49SEO visibility in the real estate marketsZillow, Realtor, Trulia, and Redfin experienced a dip in performance in July, but theyve been trending positively since then. Since the May core update, Redfin had substantial gains and increased SEO visibility over 15% this month.
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15:08Notable movers and shakers in the SEO space for SeptemberAdobe has been on a positive trajectory for the last year and a half. They experienced substantial gains earlier this year and have experienced consistent SEO growth since then.
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16:10SEO winner of the monthRedfin is this months winner. They had strong growth over the past three months and it is anticipated that more growth will take place as the September core update is rolled out.
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16:58SEO loser of the monthThis months SEO loser is Business Insider based on their performance for September and the previous months.
Quotes
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"Google was definitely busy this month and there's been a lot of anticipation of the updates. But they closed out August, August 28th to be exact with the Google helpful content update." -Tyson Stockton, Co-Founder, PreVisible.io
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"Essentially, we had three updates within the month and, from my own anticipation, there was less of an impact than I was expecting with the trifecta of updates going on." -Tyson Stockton, Co-Founder, PreVisible.io
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"Similar to the product review where there's been several iterations of it, I don't think this is the last time we're gonna hear about the helpful content update." -Tyson Stockton, Co-Founder, PreVisible.io
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"Core updates typically take two weeks to roll out and there will always be about a week of lag depending on the tools that you're looking at for rankings." -Tyson Stockton, Co-Founder, PreVisible.io
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"Business Insider dropped 6% at the beginning of the month and they have been trailing since then. They started a decline back in February and theyve been slipping almost every week since then." -Tyson Stockton, Co-Founder, PreVisible.io
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"Forbes.com had a downturn towards the end of last year, but theyre actually now leading and a good margin above where we see CNN now." -Tyson Stockton, Co-Founder, PreVisible.io
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"Going back to the end of last year, US Bank had a positive trajectory with really positive increases. And then mid this month, they actually took 6% of a decrease." -Tyson Stockton, Co-Founder, PreVisible.io
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"Wells Fargo saw more substantial increases over the last few months, but then close to an 8.6% loss for this month in itself." -Tyson Stockton, Co-Founder, PreVisible.io
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"Investopedia and NerdWallet are two that I would want to keep a very close eye on being that they were so much impacted on the last core update and typically that's a good place to look for it." -Tyson Stockton, Co-Founder, PreVisible.io
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"Since the hit from the May core update, Investopedia has been trending down a little bit more whereas NerdWallet actually has had a small growth." -Tyson Stockton, Co-Founder, PreVisible.io
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"Redfin is up over 15% for the month alone and they had some more substantial growth that happened during the May core update." -Tyson Stockton, Co-Founder, PreVisible.io
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"Adobe has been on a positive trajectory for at least the last year and a half with substantial gains earlier in the year, and consistent SEO growth since then." -Tyson Stockton, Co-Founder, PreVisible.io
Up Next:
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Part 1September Winners & Losers — Tyson Stockton // previsible.io
Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in September. Summer is officially over and Google was very busy this month. The helpful content update was followed by another product review update and a core update causing a lot of chatter and anticipation about the impact within the SEO community. Today, Tyson discusses this month’s SEO winners and losers.
